Prince’s Government launches Invest Monaco, the new brand for the Principality’s attractiveness policy

The Prince’s Government is today announcing the official launch of Invest Monaco, the new brand for the Attractiveness Department.

This development marks a new stage in the Principality’s attractiveness policy. It reflects a clear ambition to boost Monaco’s international standing, improve support for those who choose to move to or invest in the country and promote a development model unlike any other in the world.

Against a backdrop of increasing competition between major international economic centres, Monaco possesses some exceptional advantages. The country’s institutional stability, quality of life, openness to the world, economic vitality and capacity for innovation are the foundations of an appeal that is recognised far beyond its borders.

Monaco’s attractiveness does not solely rely on these features, however. It is also embodied in the women and men who contribute daily to the Principality’s growth: entrepreneurs, investors, international residents, talented individuals, business and institutional stakeholders.

The role of Invest Monaco is to be a key partner for these people, and their point of entry to the Monegasque ecosystem.

By introducing this new brand, the Prince’s Government is seeking to improve the transparency of its work, provide better support to project leaders and promote the success stories that help to boost Monaco’s reputation.

Invest Monaco will work in service of three complementary goals: attracting new talent, residents and investors; promoting the growth of businesses and high-value-added activities; and strengthening the Principality’s visibility and influence on the world stage.

In addition to providing individual support to projects, Invest Monaco will also help to promote Monaco internationally, facilitate economic networks, connect stakeholders within the ecosystem and identify new development opportunities for the Principality.

In the view of Ludmilla Raconnat Le Goff, Country Chief Officer for Attractiveness to the Minister of State, “Invest Monaco is the expression of a simple belief: in an increasingly competitive international environment, attractiveness cannot be established haphazardly. It must be built, nurtured and promoted over the long term. Monaco possesses some exceptional advantages and a unique model based on stability, excellence, innovation and quality of life. It is our responsibility to improve awareness of this reality, support those who choose the Principality and create an environment that fosters new success stories that will benefit the country. Invest Monaco embodies this ambition: making attractiveness a sustainable driver of growth, in service of Monaco and its international profile.”

With Invest Monaco, the Prince’s Government is affirming its determination to foster synergies, improve the visibility of the Monegasque model and offer lasting support to those who are helping to write the Principality’s future.

Invest Monaco: identify opportunities, support ambition.

Press contact:
Invest Monaco
Address: 2a, Boulevard des Moulins - 98000 Monaco
Telephone: (+377) 98 98 94 94
investmonaco@gouv.mc

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