Tourism in Monaco: Review of 2025 and Strategy for 2026

On Tuesday 17 March 2026, the Monaco Government Tourist and Convention Authority (DTC) presented its review of 2025 and its outlook for 2026, at an event attended by Pierre-André Chiappori, Minister of Finance and Economy, alongside representatives from the National Council, Monaco City Hall, and the Economic, Social and Environmental Council.

Held at the Monte-Carlo Bay Resort & Spa, the annual gathering brought together key figures from Monaco’s tourism sector along with a wide range of local economic stakeholders. Attendees reviewed the latest tourism figures for 2025 and learned about the Tourist and Convention Authority’s development strategy, including the work of its seven overseas representative offices.

Despite the highly uncertain global environment, Monaco’s tourism sector continued to perform strongly in 2025 with improvement in most hotel indicators, including occupancy rates (+3%), average daily rates (+6%), and revenue per available room (+11%). Business tourism also grew as a share of overall activity (+3%).

The conference also introduced the slogan for Monaco’s upcoming destination marketing campaign: “Monaco, Everything At Once” and its French version “Monaco, Là où tout se vit”. The campaign will be unveiled very soon and deployed across all target markets from April. 
 

The Minister of Finance and Economy declared: “The Principality continues to demonstrate the strength and appeal of its tourism sector, driven by the quality of its services and infrastructure. Its success is driven by strong international recognition and the loyalty of key events and strategic client categories. Building on these strengths, Monaco is moving forward ambitiously as a modern, sustainable, and inspiring destination.”

Guy Antognelli, Director of the Tourist and Convention Authority, said: “Monaco is adapting its tourism strategy to meet the changing expectations of both leisure and business visitors. Our goal is to enhance the destination’s visibility and appeal by promoting its core strengths - safety, stability and excellence - while also embracing new digital uses and doubling down on our commitment to sustainable tourism.”