Visit Monaco unveils its new international leisure campaign “Monaco, Everything At Once.”

This spring, Visit Monaco is launching its new international campaign, “Monaco, Everything At Once.”

The campaign is designed to be rolled out across all of Monaco’s key target markets, with the ambition of strengthening both awareness and desirability among leisure travelers.

One destination, countless experiences… all in one place

With “Monaco, Everything At Once.”, Visit Monaco highlights what makes the Principality truly unique: its ability to bring together a wide range of experiences within just 2 square kilometers. From major sporting events and fine dining to cultural experiences, wellness escapes, vibrant nightlife, and relaxing moments by the sea, Monaco offers it all in one compact destination.

The creative concept showcases Monaco as a multifaceted destination, where visitors can move seamlessly from one world to another, crafting their stay according to their mood and desires.
This promise comes to life through a series of six visuals, each illustrating the diversity of experiences available. Supported by impactful headlines, these visuals depict iconic moments in the Principality, designed to capture attention and embody the campaign’s signature.

Alongside this, a destination film extends the narrative, weaving together powerful, immersive scenes that convey the intensity and richness of Monaco.

A campaign designed for international reach

The rollout is supported by the international network of the Monaco Government Tourist and Convention Authority, in particular its overseas promotion offices, as well as by the commitment of teams based in Monaco. 

It will also be supported by a digital strategy deployed across social media, as well as institutional and partner websites, and will be complemented by targeted media placements.

As Guy Antognelli, Director of Tourism and Conventions for Monaco, explains:
“Monaco embodies a unique destination where every experience can be lived intensely and simultaneously. Through this campaign, we reaffirm our distinctiveness and our ability to offer, in a single place, an unparalleled richness of emotions and moments; a destination where every instant matters, and where everything truly happens at once.”

Discover the campaign here !
Retrieve the visuals on our dedicated media platform.
For any request to access or download the assets, please use our media contact form.

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The Monaco Government Tourist and Convention Authority is an office of the Prince’s Government attached to the Ministry of Finance and Economy. Its primary role is to promote the destination, ensuring a high number of tourist visitors throughout the year. 
Working closely with all tourism, economic and cultural stakeholders in the Principality, the Monaco Government Tourist and Convention Authority undertakes numerous actions in order to fully accomplish its goals. Its promotional work is organised around three strands: 

• The Convention Bureau and Leisure Travel & Sales Departments lead professional networks in conjunction with the promotional offices abroad; 
• The Marketing Division rolls out campaigns and forges partnerships in accordance with the needs of each priority market depending on the targets and countries; 
• The Corporate Social Responsibility (CSR) Unit works to ensure that Monaco thinks and acts in a fairer and more sustainable way as it continues to create a responsible destination.

More information on our website and on our social media channels.
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