Operation Attractiveness in Belgium

From left to right: Gérald Mathieu, Chairman of the A.M.A.F. Financial Center Promotion Commission, Frédéric Genta, Interministerial Delegate for Attractiveness and Digital Transition, H.E. Mr Frédéric Labarrère, Ambassador of Monaco to Belgium, Luxembourg and the Netherlands, Guillaume Rose, Executive Director General of the M.E.B., Chloé Leclercq, Chargé de Mission at the Attractiveness Department of the Prince's Government, Sasha Viviani, Administrator at the Attractiveness Department of the Prince's Government, Michel Bouquier, Senior Advisor at Monaco Private Label, Justin Highman, Deputy Director of the M.E.B.

On June 13 and 14, a Monegasque delegation comprising the Monaco Government's Attractiveness Department, Monaco Private Label, the Monaco Economic Board, the Monte-Carlo Société des Bains de Mer Group and the Monaco Association for Financial Activities travelled to Brussels, Belgium, as part of a joint mission to promote the Principality of Monaco abroad.

Led by Frédéric Genta, Interministerial Delegate for Attractiveness and Digital Transition, this trip is part of the strategic plan for Attractiveness, one of whose priorities are to coordinate, in partnership with public and private bodies, a set of actions designed to boost and enhance the Principality's international appeal.

During these two days, the delegation met with the Diplomatic and Consular Corps, along with a network of influential Belgian personalities. The trip also provided an opportunity to forge links with local professionals on development issues for both countries.

H.E. Mr Frédéric Labarrère, Ambassador of the Principality of Monaco to Belgium, Luxembourg and the Netherlands, and Frédéric Genta commented: "For this first international mission, we are delighted that all the forces dedicated to the Principality's attractiveness and influence have worked closely together to bring these high-level meetings to a successful conclusion."